Opinion: iPhone 4

Posted by diarmy on Jun 15, 2010 in Featured Articles, Tech | 0 Comments

When I saw the keynote address by Steve Jobs from the Moscone Center West in downtown San Francisco earlier this month, I was amazed. Sure, we’d all seen the seething photographs from Gizmodo and later on some other secrecy breaching people in Asia, but this was the event Jobs had been born to play. How do you maintain the same enthusiasm and passion for a product that was so shamelessly exposed weeks before its official unveiling when in the past this wasn’t a concern? Gone were the fantasy-laden pre-game mock ups, and the hype and hysteria over hardware features people really wanted. We knew what it physically looked like, but Jobs kept the creamy goodness of the goods under the hood for the main event.

Lashing into the new iOS (a term licensed from Cisco who’ve used the phrase to describe their operating system for switches, routers and other devices since the dawn of time – or maybe it feels like that when you start using their IOS) Jobs launched into a tirade of 9 features that simply served to blow the competition away. There is now not one single plausible reason for anyone to own a Blackberry or Nokia ‘Smart’phone. From the beauty of the svelte stainless steel antenna/cage to the stunning beauty of the screen and the amazing improvements not touched on such as the unified inbox, multiple Exchange accounts, app folders and much much more.

So we must now wait for this amazing piece of technology to appear on this side of the Atlantic. I for one will be upgrading. My aged 3G has served me well. Recently I convinced my boss to get some 3GS phones for our office and that was a nice upgrade, but not one I would have made organically – but the 4 is definitely the one I want.

Now I await the iPad 2 with a camera which will really make it a device to treasure.

diarmy