Back in 1998, it would hardly have been conceivable that Larry Page and Sergey Brin ever thought their University project for a search engine on the World Wide Web would become one of the most affable brands in the world a mere 10 years later. Yet here we are, 11 years on, and Google is still the beating heart at the centre of the Internet. While others like Cisco dream of the recognition outside of nuts and bolts plumbing...